Solutions | Internal Communications
UPS
While UPS delivers a little more than 3,600,000,000 packages a year (yes, that’s three and a half billion packages), it is the company’s 400,000 employees that UPS recognizes as their greatest asset. The UPS Diversity Council wanted to communicate that message to four key stakeholders: employees, customers, suppliers, and the communities they serve.
UPS turned to Cramer to create a powerful, compelling DVD that would showcase how they synchronize commerce – with tangible examples of business successes that result from embracing diverse communities. To deliver a strong communications program, Cramer created 6 videos that highlighted the people of UPS and the work they do. While the DVD program was initially only intended for internal audiences, the overwhelmingly positive response to the quality of the production inspired UPS to also showcase it at tradeshows, for human resources initiatives, and in public relations.