Services | Strategic Planning
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PURL Campaign
In early 2007, the time was right for a global medical device company to launch an important marketing campaign. For this campaign, there were several distinct audiences and each audience segment had different motivators and drivers in their purchasing decisions. To really connect with the buyers and influencers, Cramer created a personalized, multi-touch direct marketing campaign using Personalized URLs (PURLs). This technology allowed contacts to go to personalized microsites to learn more about the product offering, sign up for a special offer, and schedule a meeting with their sales representative.