Services | Learning Solutions
Cordis
Interactive Training
Cordis Corporation, a Johnson & Johnson company, is an industry-leading provider of cardiology solutions. Cordis needed an effective marketing presentation to compare the features and benefits of their coronary stent against their competitors.
Cramer created a multimedia program that used 3D animation to demonstrate the specific features of the stent in a custom-composed CD-ROM while also highlighting the benefits to patients. The CD-ROM program engaged physicians at trade shows and during sales calls. In addition, the program was used to help Cordis’ sales representatives strengthen their knowledge of the stent product line.