Foley Hoag is a leading national law firm in the areas of dispute resolution, intellectual property, and corporate transactions for emerging, middle-market, and large-cap companies. In 2007, the company found it had outgrown its existing website, which was flat and one-dimensional. Known for being client-centric, forward-thinking, technologically advanced, Foley Hoag wanted their website to reflect their reputation. They were also launching a new advertising campaign and wanted the website to tie into the campaign’s look and feel.