- Ariba
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AribaLive 2009 kicked off on April 28 and 29, 2009 and was produced by Cramer and hosted by Unisfair.- Ariba
- AribaLive 2009 Virtual Event
- AribaLive is designed for leaders who are tasked with shaping spending strategies that enhance corporate performance and competitive advantage. AribaLive 2009 was a World Tour, with both virtual and multiple live events. Cramer teamed up with Unisfair to produce and host the AribaLive 2009 two-day virtual event, which was simulcast around the globe to great success.
- Access MediQuip
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Access MediQuip’s new look and feel has unified their brand experience. - Access MediQuip
- Medical Device Solutions Powered by Experience
- Access MediQuip is a leader in the medical device solutions space with the knowledge, innovation and industry expertise for success. When they needed a brand refresh to reflect their leadership and innovation in healthcare, they turned to Cramer. With a new logo, color palette, tagline and more, Access MediQuip’s new look and feel positions them for continued success.
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- Candela
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Candela chose Cramer to develop a marketing strategy and campaign around the new product offerings that would target new customers and compete for new markets. - Candela
- Make Your Own Path
- Candela chose Cramer to develop a marketing strategy and campaign around new laser system product offerings that would target new customers and compete for new markets. Cramer branded the program “Pathways” and developed a brand identity and fully integrated marketing campaign that highlights three key concepts: Choice, Flexibility and Value. Cramer developed new corporate brand and trade advertisements, created booth graphics, print collateral, electronic direct marketing programs and re-tooled the Candela website to incorporate this important new focus.
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- HBA
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Cramer continues to serve as the HBA’s interactive agency, developing new features and solutions for this thriving community. - HBA
- Required Experience for Healthy Careers
- The Healthcare Businesswomen’s Association is a vibrant community of healthcare professionals who needed a robust website that would enhance their community online. Cramer provided a personalized experience which was segmented based on roles and tasks. Since its launch, there has been an overall increase in site traffic, with total visits increasing 20% in April since February 2008. The redesigned website contributed to a 15% increase in membership and retention for the year.
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- EMC
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The EMC World conference is a user conference that is held annually with up to 6,000 attendees. - EMC
- Where Information Lives—and How It Moves!
- EMC, the world’s leading developer and provider of information infrastructure technologies, services and solutions, hosts EMC World, a technology conference that brings professionals together. Produced annually by Cramer, EMC World invites customers, business partners and employees to discuss EMC’s technologies, examine its product road map, share sales strategies, train key constituents on new products and services, and present customer success stories.
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- PricewaterhouseCoopers
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From strategy through execution, Cramer built a robust meeting series for PricewaterhouseCoopers. - PricewaterhouseCoopers
- Annual Partnership Meetings
- Since 2003, Cramer has helped PwC hold a series of annual meetings for management to communicate directly with its partners. Cramer built a closed-circuit, private satellite network to link together separate meeting sites in real-time which allowed partners from across meeting sites to engage in live debates and Q&As to ensure that their voices were heard across the partnership and all the way to the top. Cramer also built and deployed a custom software application which contained all relevant event information.
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- CTAM
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ThisIsCable has been called in the trades; “A winner, which for the first time in the industry, has successfully combined glaring need, daring creative and remarkable execution!” - CTAM
- This Is Cable
- CTAM united the top 10 U.S. cable companies in an effort to speak with one voice to the consumer, under the ThisIsCable brand. A national advertising, marketing, online and PR campaign followed, which aggressively communicated cable’s unique benefits. The key element of the campaign was a consumer website, ThisIsCable.com, for which CTAM turned to Cramer to conceive, design and deploy, in two different creative iterations. Now in its third year, ThisIsCable has been hailed among industry leaders as one of the most successful examples of an effective, unified campaign.
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- InAAU
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Cramer has continuously reinvented the International Alliance of Avaya Users Annual Conference since 2002. - InAAU
- The Art of Evolution
- Cramer planned and executed a four-day event that educated and inspired the audience—while cementing the International Alliance of Avaya Users (InAAU) as the go-to organization for all things Avaya. Cramer developed The Art of Evolution: Transforming Technology into Reality. The look and feel used the iconic InAAU globe and added an artistic treatment of splattered paint. The concept captured the essence of the Avaya user—someone who is using technology creatively to innovate and build critical communications platforms.
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- Jordan’s Furniture
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Cramer captures the charm of Jordan’s Furniture in memorable, ever-present television spots.- Jordan’s Furniture
- Television Spots
- Barry and Eliot Tatelman’s unique combination of entertainment and value makes Jordan’s Furniture an extremely successful retail operation. Cramer has produced more than 500 Jordan’s spots in which Barry and Eliot poke fun at each other. Their distinctive personalities are the driving force in their stores and in their television ads. But it’s Cramer that brings their ideas to life and keeps them fresh. Thanks to the ever-present Jordan’s spots, Jordan’s has become more than a universally recognized brand. It’s a New England icon.
- E3
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The website received over 900,000 hits and averaged 50,000 hits per hour over the course of three consecutive days.- E3
- The Official E3 Website
- Cramer had just four weeks to develop and produce a highly interactive, content-rich website that could handle millions of hits per day and capture E3’s excitement, energy and buzz. The site was updated hourly by a Cramer news team with behind-the-scenes stories, insider facts, photos and video news shows. E3Insider.com contained over 360 photos from the show floor, more than 90 pages of written content, and over 40 minutes of video, featuring 34+ news stories, all produced on-site over three days.
- Lightolier
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Cramer recommended a Meeting Experience—a virtual meeting that combines a live video webcast with elements of a face-to-face meeting. - Ligholier
- Virtual Meeting Experience
- Ligholier turned to Cramer to create a virtual meeting experience that combined both virtual and face to face elements. Lightolier was able to have the best of both worlds: message consistency, visibility of key management, and the ability to demo every product with detail and polish—without the prohibitive cost and travel associated with staging multiple live events. Lightolier is very pleased with the outcome of the meeting experience and anticipates seeing an 8x to 10x return on investment.
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- Foley Hoag
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Known for being client-centric, forward-thinking, and technologically advanced, Foley Hoag wanted their website to reflect their reputation.- Foley Hoag
- Driving Business Advantage
- Foley Hoag’s goal was to create an online platform to connect current and future clients with the legal services they need. Cramer built a dynamic, content-rich website, developed a number of new capabilities, including simplified user experience, one-to-one experience, blogs, podcasts, events, presentation-ready materials and content management to meet this goal. In the three months post-launch, home page views more than tripled from 25,000 views per month to 90,000 views.