Cramer Featured In Mass High Tech
We are pleased to share with you Cramer’s inclusion in Mass High Tech.
“While digital agencies such as Cramer are not typically in the business of building studios, T.J. Martin, the executive vice president of sales for Cramer, said the company felt it needed to support its digital business model with the requisite infrastructure. To that end, the new studio is a 70,000-square-foot facility with several sets to facilitate simultaneous shooting.
According to Martin, customers have taken to the idea quickly, particularly as the economy has worsened.
One such customer is Dunkin’ Donuts parent Dunkin’ Brands Inc., which has used the Cramer studio and online video for a number of projects, from franchisee advisory council meetings (eliminating the need to bring franchisees from all over the country to a central location) to employee training videos.
“As a franchise system, we are always on the road, and the gold standard is still face-to-face,” said Margery Myers, senior vice president of communications, for Dunkin’ Brands. “But when you can’t do that, you need to find something as close as possible, and webcasting can do that.”