Cramer Creates Immersive Event Experience as Zurich Leadership Conference
August 12, 2008
Norwood, MA, August 12, 2008 – Cramer, a digital marketing and event solutions agency, announced today the success of the Zurich Leadership Conference, which was held on May 27-29, 2008 at the Ritz Carlton Hotel in Orlando, Florida. Roughly 500 of the company’s managers attended the Conference, in a display of passion and energy to deliver on Zurich’s strategic cornerstones and assert its position as a true global leader in the insurance industry. The conference encompassed a series of brainstorming and networking meetings for Zurich’s managers. Headquartered in Zurich, Switzerland, Zurich Financial Services Group (Zurich) is an insurance-based financial services provider with a global network of subsidiaries and offices in North America, Europe, Asia Pacific, Latin America and other markets. It employs approximately 60,000 people serving customers in more than 170 countries.
“The event space throughout the hotel had to inspire creativity, excite the leaders in attendance, foster new internal alliances and encourage attendees to share best practices with one another,” said Rich Sturchio, Executive Vice President, Creative Services, Cramer. “Cramer was also charged with using the space to help reinforce brand values among the Zurich managers. We used creative materials, signage and inventive fabric sculptures to saturate every area the attendees walked through, including the large conference rooms, hallways and meeting areas, to create an all-encompassing Zurich experience.”
For the event, Cramer constructed a customized 78 foot wide by 17foot tall presentation screen displaying Cramer-produced, high-quality video content and presentations. The hallways, atrium and multiple meeting and conference rooms were transformed, as well as the Grand Ballroom, with specific themes to drive home Zurich’s recipes for growth and brand awareness. Finishing touches included the creation of three-dimensional fabric towers in the shape and color of the Zurich logo, freestanding banners reminding attendees of Zurich’s core values and frosted company logo decals covering windows and doors throughout the meeting areas. This immersive branded environment also extended through an outdoor hallway into the neighboring JW Marriott hotel, which held additional breakout sessions.
“We had extremely high hopes for this meeting and Cramer more than delivered on its promise to create a world class conference,” said Arun Sinha, Zurich’s Group Chief Marketing & Communications Officer. “Our vision and themes were brought to life digitally, and were constructed with the expertise and extraordinary quality we expected. The meetings and presentations were a tremendous success, and helped reiterate our global brand positioning to our global team in an immensely memorable fashion. We are impressed with how Cramer helped us communicate these important brand messages to our employees.”
About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact – and their clients' dollars. Cramer’s clients include Boston Scientific, Gillette, MasterCard and EMD Serono, Inc. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.
Contact
Rebecca Hodgkins
781-278-2460
rhodgkins@crameronline.com