Cramer Completes Launch of FoleyHoag.com
October 30, 2007
Norwood, MA, October 30, 2007 – Cramer, a digital marketing and event solutions agency, announced today that the company has completed the reintroduction of Foley Hoag’s web site, www.foleyhoag.com. The new site supplements Foley Hoag’s recently launched identity and advertising campaign, featuring the tagline “Driving Business Advantage.” The cross-media campaign expands the firm’s brand by highlighting Foley Hoag’s expertise in a number of key legal practice areas including dispute resolution and intellectual property, as well as depth in the life sciences and technology industries.
“The new foleyhoag.com transforms our existing web site into an interactive, online platform that connects current and future clients with the legal services they need to stay competitive,” said Jeffrey R. Scalzi, Director of Marketing at Foley Hoag. “Our clients can now use the web site to understand our service offerings in a vibrant, clear, one-to-one framework. Whatever legal concern or issue their business may have, foleyhoag.com is the direct way to identify and begin communication with the right legal resource at our firm and to obtain the latest thought leadership on a variety of topics. This is an exciting step forward for Foley Hoag and we could not have completed this important project without the expertise, understanding and knowledge of our technology partners at Cramer.”
The new foleyhoag.com will provide visitors with a deeper understanding of the firm’s industry expertise, and will broaden the understanding and distribution of the firm’s intellectual capital across a number of communications channels. One of the primary components of the site redesign was the implementation of a powerful, self-service content management system, integrating more then 10,000 pieces of intellectual content throughout foleyhoag.com. The management system will also simplify site and content updates for the members of Foley Hoag’s marketing and business development staff.
The new foleyhoag.com also includes a number of new capabilities:
• Cleaner User Experience – Throughout the site, visitors can easily find each lawyer's industry and area of specialization, identify content authors, and make contact via direct
e-mail links.
• Expanded Content Access – Cross-linking of intellectual capital throughout the site allows users quicker, more expansive information access.
• Blogs and Podcasts –The site provides for additional blogs, video and audio podcasts about specific industries and services, for enhanced connectivity and collaboration.
• Enhanced Lawyer Biographies & Practice Descriptions – To showcase the firm’s depth and experience, each Foley Hoag lawyer has an updated and revised biography and practice description.
• Presentation-Ready Materials – Featuring a direct print-to-PDF creation tool, anyone (internally and externally) with a color printer can produce elegant, presentation-ready material directly from foleyhoag.com.
• Foley Hoag Content Subscriptions – Via RSS feeds, visitors can now subscribe to the site’s latest intellectual capital (articles, blogs, podcasts, etc.) via easy-to-set preferences.
“For a law firm of this size, with a global reach, this was an important initiative” said Darren Ross, Executive Vice President, Cramer. “From the moment we began this project, our team here at Cramer focused on creating a web site that would give Foley Hoag a fresher, more engaging user experience with easy, direct connectivity to the services users are looking for and the lawyers who can help them. The technology platform we implemented for the firm will also allow them to expand the reach and depth of the site into exciting new services and business development initiatives. We look forward to collaborating with the firm in the future and firmly believe that the new foleyhoag.com is a tremendous step forward for Foley Hoag’s online identity.”
About Foley Hoag LLP
Foley Hoag LLP is a leading law firm in the areas of dispute resolution, intellectual property, and corporate transactions for emerging, middle-market, and large-cap companies. With a deep understanding of clients’ strategic priorities, operational imperatives, and marketplace realities, the firm helps companies in the biopharmaceuticals, high technology, energy technology, financial services, and manufacturing sectors gain competitive advantage. 250 lawyers located in Boston, Washington , and the Emerging Enterprise Center in Waltham, Massachusetts join with a network of Lex Mundi law firms to provide global support to help clients meet their greatest challenges and capitalizing on their greatest opportunities. For more information visit www.foleyhoag.com.
About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact – and their clients' dollars. Cramer’s clients include Boston Scientific, Business Objects, Gillette and EMD Serono, Inc. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.
Contact
Rebecca Hodgkins
781-278-2460
rhodgkins@crameronline.com