Cramer Honored for Outstanding, Diverse Client Work and Overall Corporate Excellence
June 10, 2008
Norwood, MA, June 10, 2008 – Cramer, a digital marketing and event solutions agency, announced today that it has received multiple industry honors for its creative, innovative work for a variety of clients, including EMD Serono, the Healthcare Convention & Exhibitors Association, the Girl Scouts of America, the Massachusetts Library Association and Oxigene. In addition, Cramer was named a finalist for the Massachusetts Family Business Awards.
“I am honored to see Cramer included among the select group of companies receiving recognition from these six industry organizations,” said Tom Martin, CEO of Cramer. “We have always striven to produce high-quality, unique work for our clients and it is wonderful to see our teams’ creativity recognized by respected members of our industry.”
Communicator Awards
For over a decade, the Communicator Awards has been a leading international awards program honoring creative excellence for Communications Professionals. The Communicator Awards is now being sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, communications, advertising, creative and marketing firms.
Cramer won two Awards of Distinction:
• Corporate Image: WZLX Behind the Music Promotional Video
• Use of Special Effects: Mass Library Association 30 TV Video
Dx Awards
The annual Dx Creative Communications Awards honor the finest communications efforts in diagnostics marketing. This competition continues to draw outstanding entrants and has grown to reflect all areas of marketing by companies of every size and scope. Cramer won first place in two segments of the Interactive category for its work with EMD Serono’s MSLifeLines, the premier online destination for education and support for the MS community:
• Interactive: Education, $20M - $100M, for MSLifeLines Webevent Services
• Interactive: Website, $20M - $100M, for MSLifeLines.com
EXHIBITOR Magazine’s 11th Annual Sizzle Awards
The Sizzle Awards recognize the world's hottest tradeshow exhibit promotions. Cramer won in the “Integrated Program” category, which includes promotional marketing programs incorporating the same theme or message in multiple promotion components, such as direct mail, giveaways, presentations, traffic builders, advertising, etc.
The award was for Cramer’s LEGO Campaign for the Healthcare Convention & Exhibitors Association (HCEA) 2007 Annual Meeting. The campaign included the following innovative elements, all centered on a fun, visually appealing and attention-grabbing LEGO theme:
• Pre-show mailer to all attendees; bi-fold mailer using custom-shot LEGOs. Mailer used two calls to action – one to drive traffic to the booth and one to drive traffic to the custom microsite.
• LEGO-outfitted booth: Designed and rendered by its Director of Environmental Design, Cramer’s booth was made to order, built to look as though it was constructed out of oversized LEGOs, including key exhibit pieces built by a Cramer event engineer out of custom-ordered, colorful Lucite panels.
• Traffic builder: In the forefront of the booth, there was a display area filled with containers of LEGO pieces. This was the main booth traffic-builder, where attendees could build their own LEGO likeness. When an attendee completed their LEGO person, a booth staff member would provide them with a custom-imprinted Cramer LEGO block where the LEGO person could stand.
Massachusetts Family Business Awards
The Northeastern University Center for Family Business and the Family Firm Institute New England Chapter have partnered to create an annual awards program honoring the most successfully run and managed family businesses in Massachusetts. The awards program is designed to promote and highlight some of the great achievements of Massachusetts-based, family-owned businesses and entrepreneurs.
Cramer was selected as a finalist for the Ed Tarlow Award for the 2008 Massachusetts Family Business Awards.
NEDMA Awards
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators and students. 2008 marked a record year for the number of entries received for NEDMA’s annual awards, the ceremony for which will be held on June 11, 2008 in Boston, MA.
Cramer won in the category of Best Print Production for its work with the Girl Scouts of America. Cramer designed and produced the invitation for the Girl Scout Council of Southeastern Massachusetts Leading Women Awards Celebration 2007.
Telly Awards
The Telly Awards are one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. The Telly Awards honor the very best local, regional and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Cramer won two 2008 Telly Awards:
• Non-Broadcast – Pharmaceuticals, for Varicella Zoster Virus Animation
• Non-Broadcast – Pharmaceuticals, Use of Animation, for Oxigene, CA4P Animation
About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact – and their clients' dollars. Cramer’s clients include Boston Scientific, Business Objects, Gillette, MasterCard and EMD Serono, Inc. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.
Contact
Rebecca Hodgkins
781-278-2460
rhodgkins@crameronline.com