Cramer, Digital marketing and Event Solutions

Proven Approaches: Virtual Events and Today's Business Challenges

Today's business environment is bringing new and tougher challenges to event planning, creating a real need for virtual and hybrid events solutions. At Cramer, clients tell us that competition for attendees' time is increasingly intense, thanks to tightly packed schedules and shrinking travel budgets. At the same time, companies are looking to maximize their resources as well as their impact. So how do we address these critical business issues? Here, we work closely with clients to create innovative solutions that are both effective and efficient. Virtual and hybrid events, in particular, have helped our clients solve critical business issues like lead generation, sales enablement, key customer retention and internal communications.

Lead Generation: Extending Reach with Virtual Events

Virtual events offer a rich, dynamic solution for companies looking to extend their reach in a way that is both effective and efficient. At Cramer, we helped a leading technology company transform their annual in-person event into a virtual experience. Leveraging pre-recorded presentations, we provided a rich palette of programming for the virtual platform. Attendees watched keynote addresses, participated in small group breakout sessions, and 'met' with IT developers in demo areas. The result was a significant increase in overall attendance rates: the virtual event drew 3 times the number of attendees as the live event and each one spent an average of more than 360 minutes over 3 days learning about the company's new offering.

To learn more about how Cramer has helped other leading companies use virtual and hybrid events to enable sales, increase customer retention and improve internal communication, submit the form to the right for the full white paper.