On-Line Experience Expert at Virtual Edge Summit 2012
Norwood, MA – January 9, 2012 – Cramer, a leading creative marketing agency focused on engaging audiences both face-to-face and online, announces Steve Gogolak, director of virtual events & webcasting, will present “365 Engagement: Making the Leap from Virtual Event to Environment” as one of the visionary speakers at the Virtual Edge Summit 2012 in San Diego, January 9-11.
“I am excited to share the stage with our customer, PTC, as we discuss how virtual events are part of an ongoing engagement strategy and instrumental in their virtual product launch,” said Director Steve Gogolak. “Cramer consistently leverages the best of event technology with creativity and quality content to tell brand stories that enable teams, launch products, build relationships and extend reach.”
Participants will benefit from Gogolak’s engaging story-telling approach with success stories and case studies on how the paradigm has changed from one-off events to a long lasting environment that builds a robust experience and resource. The discussion will include how the shift has driven a re-thinking of core strategy, promotional strategy, environmental design, content strategy, measurement strategy and budgets.
“When PTC needed to launch revolutionary software in an engaging, interactive and compelling way, we turned to Cramer to create on online experience with multiple unique message tracks for different types of customers,” said Stacey Clement, PTC’s marketing director. “The virtual event designed by Cramer exceeded our expectations in helping us to clearly explain the new features and benefits while driving significant industry buzz, generating important media coverage and serving as an ongoing PTC sales tool.”
The Virtual Edge Institute is the only organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. The Virtual Edge Summit brings together the most knowledgeable and influential virtual event and meeting talent from across the country, to share the latest thinking and innovations in virtual marketing and meeting.
About Cramer
Cramer is a leading creative marketing agency focused on engaging audiences both face-to-face and online. We liberate clients from the confines of linear marketing with our ability to fuse creativity, technology and quality content to tell brand stories that enable teams, launch products, build relationships and extend reach. Face-to-face and online, this technology-enabled storytelling optimizes the audience experience and drives measurable results. For 30 years, our clients have looked to Cramer to strengthen their market presence from concept to execution. To find out more, visit www.crameronline.com, “like” us on Facebook, and follow us @CramerMarketing.