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ATG, the premier provider of personalized cross-channel commerce software and services, normally holds the annual Insight Live user conference in a face-to-face setting. Faced with the realization that attendance would be down due to travel budget restrictions, ATG decided to hold the conference online in hopes to attract a broader audience while still giving the attendees an opportunity to connect with peers and third party service providers. ATG turned to Cramer to help manage the event experience, produce all of the presentation content and provide the online venue to host the experience. The result was ATG Insight Live Online 2009, their most well attended conference ever.
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