DARREN ROSS EVP
Executive Vice President Digital Marketing
"Understanding how emerging technology changes the way we communicate, especially in a global economy, is critical to effective marketing. While technology evolves at break-neck speed, what’s most important is to employ the right medium to reach the right audiences, the right way, at the right time. I think Cramer is unique in our ability to do this .Our Digital Marketing group comprises seasoned marketing professionals across both emerging and more traditional media to create blended solutions that attract, engage and convert those audiences that matter most to our clients."
As Cramer's Executive Vice President of Digital Marketing, Darren combines technological and strategic marketing expertise, providing direction and leadership for Cramer's Digital Marketing, Design and Planning teams. Since joining Cramer, Darren has successfully integrated the latest digital capabilities and emerging marketing trends, broadening the reach and impact of our clients' integrated marketing solutions. In only 24 months, Darren’s leadership led to doubling of the company's Digital Solutions business. Darren also serves on Cramer's Executive Board, steering technology decisions company-wide.
Darren brings more than a decade of interactive, technology, and strategic experience to Cramer, from diverse industries around the globe. He served as Chief Operating Officer and Partner at InterMedia Interactive Solutions, a technology solutions company with offices in Boston, Philadelphia, Chicago and Pune, India. Darren worked with several large scale clients including Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shiseido Cosmetics.
Prior to joining InterMedia, Darren was the Head of Global Interactive Marketing and Business for PUMA, developing PUMA’s global interactive strategy as well as their online store from concept to completion. As creative lead, Darren introduced lifestyle concepts to the site that spoke to PUMA’s fashion-conscience, livin’-life-to-the-fullest consumers. Among the age of dot-com and Internet failures, PUMA’s online store reached break-even within 6 months of launch and grew to 2 1/2% of USA revenue.
Darren is a graduate of the University of Pennsylvania and Milton Academy, and is a guest speaker on interactive marketing and business consulting practices at Babson College.